But & Therefore for building narratives

Stories need timing. "But & Therefore Rule" provides a easy way to flesh it out in a dynamic way.

The article provides a spot on example:

“Jimmy went to the mall, but realized he was tired when he stepped inside. Therefore, he picked up a coffee. But since he was tired, he had parked in an illegal spot. Therefore, by the time he returned to the parking lot, his car had already been towed.”

For different approaches to that, look 202106030842 How to keep your stories engaging

[#perell-but-therefore]: Perell, David. “The But & Therefore Rule.” David Perell. Accessed June 26, 2021. https://perell.com/note/but-therefore-rule/.